Refresh
Your site is in the right place but is not doing its job. We make up to five agreed improvements inside the platform you already use, such as WordPress, Squarespace, Square, Wix, or Shopify, and your account stays yours.
Website refresh, rebuild, and audit
Clear, reliable websites that help customers take the next step
We help businesses make their websites clear and reliable, so a visitor can tell what you do, where you do it, and how to reach you, and can inquire, order, or book without hunting for the way. We can improve the site you already have on WordPress, Squarespace, Square, Wix, or Shopify, rebuild a site that has fallen too far behind, or audit your site in detail and give you a prioritized list of what to fix.
Every site we rebuild is structured so search engines and AI assistants can read it accurately, and our audits check for the same thing, which matters more as people ask those assistants to find a business for them.
Founded by Wesley Shoffner, 18 years of enterprise infrastructure. We publish our methods as open specifications and run every audit we sell on our own site first.
The free scan checks agent readiness, which is how well AI assistants can read your site, and takes about 30 seconds.
What We Do
We offer three services, and which one fits depends on the state of the site you have now.
Rebuild
Your site is old enough that fixing it piece by piece would cost more than replacing it. We rebuild it from the words and photographs you have already published, and the first sample of your homepage is free.
Audit
You want a detailed, checked account of what is wrong before anyone changes anything. We review up to 15 of your most-linked pages for ease of use, accessibility, how easily you can be found, and how well AI assistants can read them, then hand you a prioritized fix list.
View all services
Each service has a published price. See pricing
How We Work
All three services run the same way, from a first conversation to a handover where what we made is yours.
- 1
Talk to us
Tell us about your business and your site. We look at it and suggest the service that fits, which is sometimes the smallest one.
- 2
Agree the scope
Before any work starts we agree what we will do and what it costs: the improvements for a Refresh, each with the pages it touches and what it leaves out, the pages for a Rebuild, or the pages an Audit will cover.
- 3
Review the work
You see the work before it is finished. A Refresh includes one round of revisions, a Rebuild includes two rounds on the chosen direction and one on the full site, and every Audit finding is reviewed by hand before it reaches you.
- 4
Hand over
After a Refresh your platform account is still yours, after a Rebuild you get the site files and your domain stays in your name, and after an Audit the report and fix list are yours to keep.
Check Our Work
You should not have to take our word for any of this, so we publish how we measure websites and show what we found when we did.
We publish our methods
The standards behind our audits are written up in full and free to read, so you, your developer, or anyone you hire after us can see what we measured and how.
Read the specificationsWe show our work
Our case studies walk through real findings: what was wrong, how we found it, and what it was costing the site, in enough detail that your own developer could follow along.
Read the case studiesWe test our own sites first
Our founder wrote the standard we check against, ran our scanner on his own personal site, and failed five required checks he could not see in a browser. The write-up covers what failed, why looking at the page could not have caught it, and how his mistake made the scanner better.
Read the founder studyTell Us About Your Site
Send us your website address and a line about what is bothering you about it, and we will tell you which of the three services fits, or whether you need any of them yet.
Talk to usWould you rather start on your own? Run the free scan, which checks agent readiness: how well AI assistants can read your site. It takes about 30 seconds.