AXO Framework & AXIOM Specification
The Agentic Web Is Here.Is Your Site Ready?
AI agents are browsing the web on behalf of your customers right now. When they visit your site, they don't see your design, your layout, or your brand. They see your HTML. If your HTML is an empty shell, the agent moves on. Your competitor gets the sale.
Two Frameworks. One Problem.
AXO tells you where the gaps are. AXIOM tells you how to close them.
AXO
Agent eXecution Optimization
The measurement framework. Six dimensions, quantitative scoring, letter grades. Produces audit reports with severity-rated findings and prioritized remediation.
- Purpose
- Diagnostic scoring
- Audience
- Site owners, auditors, consultants
- Question
- “How agent-ready is this site?”
AXIOM
Agent eXecution, Information & Orchestration Markup
The implementation standard. Traffic governance, agent manifest, markup vocabulary, readiness levels. Defines how to build sites that AI agents can actually use.
- Purpose
- Implementation standard
- Audience
- Developers, framework authors, CMS builders
- Question
- “How do I build an agent-ready site?”
Six Dimensions of Agent Readiness
AXO scores your site across six dimensions, weighted by impact. A site that fails on Content Survivability can't score well on anything downstream.
Content Survivability
25%Does content exist without JavaScript?
Structural Legibility
20%Can agents identify the page layout from the DOM?
Interactive Manifest Clarity
20%Can agents find and invoke your CTAs?
Data Extractability
15%Is business data in semantic, parseable HTML?
Navigation Traversability
10%Can agents explore via static links?
Agent Response Fitness
10%Does the text stream tell a coherent story?
Why Agent Readiness Matters
AI agents are already browsing, comparing, and purchasing on behalf of customers. Sites that can't serve them are losing revenue to competitors that can.
The Silent Failure
When an agent visits a modern SPA, it doesn't open a browser. It reads the raw HTML. If that HTML is an empty <div id="app"></div> shell, the agent sees nothing — no products, no prices, no purchase buttons. It moves to a competitor whose HTML contains actual content. No error log, no bounce event. Just a sale that went somewhere else.
The Inverted Funnel
Human conversion is driven by visual design and emotional appeal. Agent conversion is driven by structured data, action discoverability, and information reliability. A site optimized exclusively for human visitors can be completely non-functional for agent visitors. You've built a store with gorgeous displays and a locked front door — but the lock is only visible to the customers who can't use their hands.
The robots.txt Crisis
AI companies use the same user-agent for training crawlers and customer-facing agents. Block the crawler and you block your customers' agents too. Allow it and your content gets scraped for model training. robots.txt can't distinguish them. AXIOM's axiom.json can — one JSON file, deployed in five minutes.
Accessibility Is Not Enough
WCAG compliance helps humans with assistive technology. Agent readiness helps machines with no human in the loop. Every accessibility audit runs with JavaScript enabled — but agents frequently don't execute JavaScript. A fully WCAG-compliant React app can score zero on agent readiness if it returns an empty page without JS.
Read the Specifications
The business case explains why this matters. The specs explain how it works.
Business Case
The Agentic Web
Why your website is invisible to AI agents, what it costs your business, and the path forward to agent-ready infrastructure.
AXO Framework v3.0
Scoring & Measurement Framework
Six dimensions, quantitative scoring bands, composite grades, diagnostic failure patterns, and audit methodology.
AXIOM Specification v3.0
Implementation Standard
Three-tier traffic governance, axiom.json manifest, data-axiom-* markup vocabulary, readiness levels, and remediation patterns.
Open Source
AXIOM Web Reference
Open-source reference implementation, tooling, and resources for building AXIOM-compliant websites. Available on GitHub.
Related Tooling
Built for the agentic web.
See AXO in Action
We audited our own site. Read the case study and full audit reports.
Case Study
The Invisible Website
How one line of React code made an entire Next.js site invisible to AI agents — and the one-line fix.
Pre-AXIOM — 72/100
Initial Audit
2 Critical findings. Data Extractability at 30/100. Full six-dimension diagnostic report.
Post-AXIOM — 91/100
After AXIOM
0 Critical findings. All dimensions pass. 19-point jump from Grade C to Grade A.
Is Your Infrastructure Agent-Ready?
Most sites are invisible to the future of commerce. Find out where you stand.
Request an AXO Audit